Executive impersonation response playbook
Aligns with executive impersonation protection and social monitoring & takedowns. Customize for your legal and comms policies.
1. Single incident commander
Name who owns decision-making across channels. Parallel war rooms create conflicting external messages-especially harmful for executives.
2. Evidence without public drama
Store screenshots, URLs, and ticket IDs in restricted tooling. Brief PR and legal with facts before any customer-facing statement.
3. Cross-link infrastructure
Map lookalike domains to related social handles and mobile listings so enforcement sees one campaign. Reference app store monitoring when storefront abuse appears.