Data, identity, and privacy

Personally Identifiable Information

Personally identifiable information (PII) is any information that can be used to identify a person. Examples of personally identifiable information include an individual’s name, driver’s license number, date of birth, email address, phone number or home address. Cybercriminals use stolen personally identifying information to commit identity fraud for financial gain and other illegal activities. PII is subject to data privacy laws, such as the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).